Viral Marketing

Fantastic campaign done in the States by New York based agency Amalgamated not so long ago. Watch the video if you get a chance. It goes to prove that, if you're willing to take a few risks and try something a little different, then the rewards for can be astounding. Furthermore, the relative cost of this type of project is tiny when compared to traditional marketing methods. Now, rather than just throw money at local newspapers, radio and television there are far cheaper ways to get your company/product noticed.

We at Dupe keep a very close eye on projects like this. The boundaries for advertising and marketing have shifted considerably in recent years and we want to help local businesses in getting themselves noticed in an increasingly saturated market.