Case Study 03 - WSBPS Corporate Identity

Dupe Creative were approached by the Wirral Society of the Blind and Partially Sighted (WSBPS) in February 2009 to create a brand new corporate identity for the organisation.

The WSBPS is a group providing services for all visually impaired people of Wirral. Set up in 1989, the society realised the need for a professional, up-to-date identity that would reflect the incredible service they offer to an ever increasing number of people.

An initial brief was given by Lynne Sedgwick, the Development Manager at their base in Ashville Lodge, Birkenhead. The job was then left to us to create an identity worthy of a registered charity with 20 years of history.

Our first job was to look at existing charity logos. These were all organisations with huge resources and design budgets at their disposal, but we wanted the WSBPS to be able to stand alongside them on an equal footing.



Early ideas and testing in Adobe Illustrator stemmed from imagery sourced from the web. A lot of our research focussed on sight tests and the eye itself. If you've ever had an eye test you'll be familiar with a great number of very graphic symbols that most opticians use every day.



The final symbol chosen represents both the eye test image, a human iris and a sun flare. It is intended to highlight the direct link with vision that the WSBPS has as well as representing the energy, hope and optimism that the charity instills in all of its members.

The blue was chosen as we were reliably informed that this is a colour often used when working the visually impaired.

Two variations were given. One shows the full charity name whilst the other emphasises the abbreviated 'WSBPS' - something that they team want to push in the coming months and years (the full name is recognised as a bit of a mouthful!).



Designs for business cards and a letterhead were delivered to the charity on disk. Dupe Creative hope to have given the organisation a logo that will see them through the next 20 years. For information regarding the charity and it's work please take a bit of time to read through their website. Dupe hope to work closely with them on upcoming projects and, of course, will always be on hand to offer help and advice.



Thanks go out to Lynne Sedgwick, who we worked closely with throughout the entire project. The WSBPS turned out to be the perfect client. Best of luck to the WSBPS for the future.

For further examples of logo design by us, as well as our many other areas of creative expertise, visit our site.

Crescendo.

Artwork designed by Dupe for the soon-to-be-massive band Crescendo.

Business card design

Dupe offer tasteful graphic design to satisfy even the most demanding of visually astute customers. Visit our graphic design portfolio for more information.

What better way to sharpen skills on a Friday than by creating the odd Dupe Desktop. Head here to download the first version, I dare you.

Potentially big week for Dupe next week - watch this space for updates.